Profile of Al-Jassim Group
About this document
This document has been created to provide the reader with an appreciation of the diversity of the technologies that Jamal Al-Jassim Electronics Establishment (JAJ) provides to the Kingdom of Saudi Arabia. This profile has been prepared for a broad base of clients and but has been modified to high light the Information Technology products As such, its contents are designed to cover the complete spectrum of the information services needs from one of a kind service to turn key project.
Company background
Jamal Al-Jassim Group– Established in 1955 under the trade name Ebrahim Bin Jassim Al-Jassim Group, is solely Saudi owned organization established in Dammam in the Eastern Province of the Kingdom by Sheikh Ebrahim Bin Jassim Al-Jassim. The Companies are engaged in a variety of business activities associated with Electronics, Air Conditioning, Refrigeration's, Consumer Electronics, and Home appliances, Communication Systems, Constructions, Information Technology and General Services.
Jamal Al-Jassim Electronics Est. is a subsidiary of EBJ Group of Companies, founded in the year 1983 and is mainly engaged in the Importing and distribution of Electronics, Computers, and Communication Equipments, Electrical and Electronics, Home appliances and is in continuous operation in the field since then with an excellent business track record. Today, Jamal Al-Jassim is among the most successful organizations in the Gulf Region. JAJ corporate headquarters located in Dammam is linked to regional sales and service locations throughout the Kingdom.
Jamal Al-Jassim Corporate Division was organized in 1992 with the goal to be the leading provider of computer equipment and services for private businesses and government agencies. By 1995, it had established a reputation as one of the most reliable source for computers and computer services.
As part of JAJ's philosophy for continued service and improvement, the company is committed to providing the latest available technologies to its clients. JAJ is able to meet the constantly changing requirements of industry and commerce, while maintaining unparalleled levels of service. The commitment to excellence has been the foundation of JAJ's success. A devotion to customer satisfaction has enabled JAJ to build a reputation for delivering the highest quality products and services at competitive prices.
The Computer Division of Jamal Al-Jassim Est. is the leading Information Technology supplier within the Kingdom of Saudi Arabia with its retail outlet available through out the major cities in the Kingdom of Saudi Arabia. JAJ Computer Division today supplies a complete range of products and services.
Introduction
Ownership:Proprietary
President:Sheikh Jamal Ebrahim Al-Jassim
General Manager: Mohamed Jamal Al-Jassim
Group Finance consultant: Dr. Khaled Abdul Rahman
Annual Turnover - Group:US$ 100 Millions
Number of Employees -Group:375
Nationalities of the Employees:Saudi, Egypt, Jordan, Indians, Philippines, Syria and
European

Organisational Chart
Group of Companies Chart
Ebrahim Al-Jassim Group is organized into different units, which addresses individual industry lines. The following organizational chart defines the division lines and product sales, support and services:

Bankers Bank Reference
1. Saudi Holland Bank, Dammam.Tel: 03-8332370
2. Saudi American Bank, Khobar.Tel: 03-8658380
3. National Commercial Bank, Dammam.Tel: 03-8340088
4. Saudi British Bank, Khobar.Tel: 03-8821390
General Information
Name of Establishment:Jamal Al-Jassim Electronics Establishment
Address:P.O. Box 5649, Dammam 31432
777. Al-Jassim Technology Tower
King Fahd Road, Saudi Arabia
Telephone:966-3-8277100
Facsimile:966-3-8276929
Email Address: info@al-jassim.com
Date of Establishment:1983
Legal Setup:Sole Proprietorship
Subsidiary of Al-Jassim Group of Companies, KSA
Commercial Brand Name:PC Net
President:Mr. Jamal E. Al-Jassim
General Manager:Dr. Khaled Abdul Rahman
Company Activities:Distributors for Computers, Hardware, Software,
Peripherals, House hold Home Appliances,
Communications, Intranet Internet Online Services,
GIS Project

Company Overview
Mr. Jamal Al-Jassim is the President of the Company, who is supported by the Administrative Managers, Executive Associates, Branch Managers and Product Managers. The Company has total of 40 Branches in the Kingdom of Saudi Arabia covering Central, Eastern and Western provinces. Its main office situated in Dammam. Its main branches are Riyadh, Khobar Jeddah. Other branches are Jubail, khobar, Hassa, Khamees Mushayat, Makkah, Medina, Taif, Tabuk, Hafral Bathin, Qasseem, Jouf, Hail.
A view of Al-Jassim Showrooms Support Centres

Jamal Al-Jassim Organizational Chart


J.Al-Jassim Est. Annual Sales Turn over
The Sales turnover for JAJ for the year 2006 is US$ 108Mil. Both marketing and Sales supported by the aggressive company marketing policies resulted in the annual growth of 10% per annum.

J.Al-Jassim Est. Employees Statistics

Business Structure
We play a major role in catering the right kind of computers and peripherals to the individuals, Business Corporation, Educational Institutions, Government Sectors and SOHO (Small office and Home office). We provide comprehensive computer solution and services, In-house Software Developments, System Study and Design, Training and maintenance.
Horizontal Marketing:Â
We use this approach when we have to market a product where the demand for the product in mass through advertising in the leading News Papers, Journals Magazines that has high circulation. We also participate in the National and International Exhibitions and affording extensive Demonstrations, Seminars, Forums for people and Companies in all the major cities of the KSA as a whole.
Vertical Marketing:
This approach is used when the product in promotion is catered to only a particular market segment. We use the advertising media to cover a specific segment through specialized Journals, Magazines and Mail Orders.
Basically the Market is divided into 7 different Segments as shown in the graph.
- Wholesale (Reseller VAR)Â
- Retail (Mostly showroom visitors)
- Public Sector (Corporate)
- Private Sector (SOHO -Smaller companies)
- Government (Institutions organizations)
- Educational Sectors (Govt. Schools, Universities and Public Schools)
- Hyper Market (Electronic and Super Markets)


Activities
PC-Net Computers
This division is the pioneers in the Computers, Computer Peripherals and Accessories in Saudi Arabia. PC Net is well recognized for their quality products and services. PC Net has 26 branches all over the kingdom and through these outlets JAJ built a very huge dealer network throughout the Kingdom. PC Net is also widely known in most of the trading magazines as one of the largest importers of Computer Products.
Serve-Net
Server Net is a very important division and is a best service oriented company. They offer free warranty supports, Maintenance Contracts and take up Network contracts and Projects in Saudi Arabia. They have offices in all main three cities in Saudi Arabia. Presently they are the LG authorized Service Centre and Dell approved Service Centre.
Info-Net
This division started functioning by winning a contract for US$50K for developing a complete package for Deaf Dumb people. They are developers of Multimedia and Animation products. They developed products like Tajweed which has received a very good response from the people of Saudi Arabia and in general Arabian Market. They are distributors for TEP, ADDA Products, Targa Cards, HSC and ELO Touch Screen Systems.
Soft-Net
Soft Net division is mainly for Developing Software Packages and it has a team of highly qualified Computer Professionals who are engaged in developing various Sophisticated Software Packages and are very competent in handling challenging assignments. All packages developed by them are powerful and user friendly in Designing, Conversion and Development, Arabization, Arabic Utilities and Application Oriented Training Courses.
ITASALAT
Itasalat is a concern which mainly deals with Paging Systems, GSM, and Mobile Cordless Phones. It has set its own standards in the market and they have a very good growth at present. It has seven branches in the Kingdom and further more branches are expected to be opened in the other major cities.
GIS Project
This being the Middle East Sister Company of the Star Informatics S.A. Belgium, Principals for Editor and Integrator of Graphics and Technical Software Products and with its professionally qualified personnel manipulating the implementation and maintenance of the Geographical Information Systems throughout the Middle East, covering and included in its fold places like Kingdom of Saudi Arabia, Bahrain, Egypt, Dubai UAE, Qatar and Lebanon
Danah is a Saudi Arabian Internet / Intranet on-line Service provided by Al-Jassim Group. It uses the latest state of Art Technology to give the exposure deserve by taking the advantage of the emerging technology. Now Danah on-line is offering the best e-mail gateway, which transmit and receive e-mail messages locally over intranet and also globally over the Internet as well. It also provides information in both English Arabic for all sectors of the Arabic society in the kingdom of Saudi Arabia. The features of its network information on web-page consist of Business, News, Education, Computers, Cyber man and women, Entertainment, shopping, health, Society, Religion, Sports and Internet.
Home Appliances (House Hold Goods)
The main Showroom and the out door sales of all Home Appliances is an extensive marketing feature of the Al-Jassim Group wherein it covers the retail, whole sales simultaneously and penetrating the KSA Markets in this sphere. Outdoor sales to shopping complexes, general markets and house to house requirements boost the sales of the recognized branded goods maintained by the Al-Jassim Group to name a few -“SIERA Brand -Coolers, Refrigerators, Public Amplifiers Mic Mixers, Horn Speakers and Loud Speakers, Heaters, Ovens, Gas Stoves and Electrical Stoves, STALLE Brand -Antennas Iron Boxes, Vacuum and Carpet Cleaners etc. A wide range of home appliances from the renown Home Appliances Suppliers, SALTON INC. USA, Wide cover range of an expertise team of outdoor sales is capable of achieving the targets set by the organization to its most satisfaction in this field. In addition long term Credit facilities to overseas Suppliers, with Bank Guarantees on bulk purchases which are the special Company features in this sphere of marketing and guarantees covered for all sales implications under this aspect.

Jamal Al-Jassim Distribution
This division is the major and attractive section in the JAJ Electronics Est.; this has challenging objectives and has a very talented team and a big space in the company in order to meet the target and assignments. The major role of Business turnover is achieved through the distribution and channel sales. The Corporate teams cater the minor and major companies, Governments and Educational sectors. JAJ is the few company that has branches, people and support all over the kingdom to meet the required sales and support for Large Corporate and Government Sectors that has offices all over the kingdom. In our showrooms the user can find all products related to IT and with single scale of pricing and after sales support, regardless of the geographical locations and distances.
Strategy
JAJ is an organisation with substantial technical and functional experience that drives us to achieve success on all our projects that involve diverse sets of technologies and support requirements. We have an acknowledged reputation for providing quality services, personalized approach, and custom made solutions and committed deliverable all at very affordable costs. Our accelerated growth attests to the industries wide acceptance our sales and expertise. JAJ is an organization of professionals with proven expertise and experience in IT Industry to perform the task assigned. JAJ invest on our people time to time to deliver nothing but the best for of Quality Platform. We train our team technically and professionally in house as well as with our principles to present and deliver the business we carry. Training is an ongoing accreditation process in Jamal Al-Jassim Est.
Products, Services and Solutions
JAJ carry all brands of major box products right from Notebooks, Personal Computers, Monitors, Workstations, Servers, and Networking Products such as active and passive equipments. Also we provide custom made solutions, implementations, training and trouble shooting. Besides this we sell all kind of Computer peripherals such as black and white printers, Colour Printers, Plotters, All-in-one Multi Functional Printers (MFP), Projectors, Smart Boards, Scanners, Digital Cameras, Hard ware components and Power backup units. We also sell Storage Products mainly from HP. Our computer supplies and Accessories gives us leverages in delivering cost effective products and a one stop shopping experience to our customers. Beside we do undertake through our well experienced and qualified sub-contractors to meet our customer requirement of structure cabling, laying and installing the electrical equipments and Furniture’s related to Computer requirements.
Authorized Distributor

Premier& Preferred Partner

Partner Reseller

- School Trained Technical Support Teams
- Authorized Repair Facilities (Depot Level Board Repair)
- Annual Maintenance Support Agreements
- Support Facilities in Major Cities within the Kingdom
- Specialized Training

JAJ operates a Quality Assurance program, which meets the requirements of the Saudi Arabia Standards Codes and Procedures, as relates to specific industries. The system is total and covers conceptual design, development, installation, services and on-going support. The quality assurance procedures, are specially written to take into account the individual needs of the client, and are combined to form part of the documented Client's acceptance procedures.
Compliance with these requirements will represent the normal minimum standard of Quality Assurance, but the basic procedures and practices may be upgraded to satisfy the special and more stringent requirements of a client.
JAJ Establishment have formal polices for Health and Safety in the work place. These polices are back up by company procedures and instructions issued to all employees and sub contractors which ensure achievement of policy objectives.
In addition to complying strictly with Health and Safety measures as required by The Kingdom of Saudi Arabia, it is the policy of Jamal Al-Jassim Est., to positively promote and give high priority to continuing establishment of health and safety practices in the work environment. The company recognizes that an effective policy depends upon the dedicated attitude of all personnel in the company and at all levels.
Jamal Al-Jassim Est. strives for the protection and physical well being of all its employees. The company discusses and exchanges ideas relating to Health and Safety at work with all of its employees. Our organization maintains adequate communications with all employees and actions matters affecting the Health and Safety of its employees.
Ministry of Interior |
King Abdul Aziz Naval Base |
Royal Saudi Air Force |
Saudi Arabian National Guard (SANG) |
Ministry of Finance |
Ministry of Planning |
Ministry of Education |
Ministry of water Sewerage |
Ministry of Defense |
Ministry of Agriculture |
Al-Imam University |
King Saud University |
Ministry of Higher Education |
Riyadh Schools |
Ministry of Islamic call Guidance |
King Faisal Air Academy |
King Abdul Azeez Air Academy |
Royal Commission |
Passport Office |
Chamber of Commerce |
King Fahd National Guard Hospital |
Riyadh Military Hospital |
King Khaled Medical University |
Prince Sultan Cardiac Center |
King Faisal Specialist Hospital |
King Fahd Hospital |
Security Forces Hospital |
Saudi Arabian Monetary Agency |
ABB Electrical Industries |
Adwan Chemical Marketing |
SABIC KEMYA |
SABIC Head Office |
IBN ZAHR (SABIC). |
IBN SINA (SABIC) Maintenance |
SABIC Industrial City, Jubail |
PETROKEMYA (SABIC) |
AL-Hilal Elec. Printing Co. |
Saudi ARAMCO |
SCECO |
Saudi Telecom |
Saudi Ports Authority |
Saudi Arabian Transport Co. |
AL-Jomiah Shell oil Co. |
SALMOC Constructions |
British Aerospace |
Al-Muhadib Group of Companies |
Fahd Al-Drees Company |
Muhaidib Steel Factory |
Lucent Techonologies |
Contracting Construction Ent. Ltd |
Consolidated Contracting Co. |
AL-Yamamah Press |
Shibh Al-Jazeera Contracting |
Vinnell Corporation |
Al-Rajhi for Industries commerce |
Hala Rent A Car |
Budget Rent A Car |
Mawarid Group of Companies |
Wallan Group |
Alesayi |
Siemens Corp. |
Ericcsson |
SPIMACO |
SWAYEH |
ASSASIYA (Basic Electronics) |
Al-Shaya International Trading |
CALLEM |
AXIOM |
Mobily |
Saudi Business Machines |
Jeraisy Computers |
Saudi Fransi Bank |
National Commercial Bank |
Saudi Investment Bank |
Riyadh Bank |
National Company for Insurance N.C.C.I |
Al-Rajhi Bank |
Tadawul |
Bilad Bank |
Holiday INN. |
Al-Faisaliah Hotel |
Sheraton Riyadh |
Marriott Riyadh |
Four Seasons Hotel |
Inter-Continental Hotel |
Australian Embassy |
Italian Embassy |
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We keep our eyes open with keenness to find out new customers and hold our existing ones to enhance our client list which is a real asset to any reputed organization.
We believe that Clients are our source with no destination

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